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February 18, 2006

100 suits per year...

[A coat waiting to go to the finisher.]

As any English Cut regular will know, the last year has been a very busy one for me, thanks to my many kind readers who have entrusted me with their business. And of course, for that I am extremely grateful.

But there's the rub. Suddenly I am so busy with orders, at this rate I will no longer be able properly keep up with the increase in demand. That is unacceptable to me.

I have two choices. Either keep selling more suits and scale up the business, or rein it in.

I think I prefer the latter course. Perhaps it's time to nip it in the bud.

So I'm considering limiting my output to one hundred suits per year. One hundred. No more.

Hopefully this will allow me to spend less time travelling, and more time doing what I love most- making beautiful suits that make my customers very happy.

This is about 2 suits per week, which is roughly the ideal number. Anything less and I'm twiddling my thumbs; anything more and things start getting hectic.

[Label prototype, with number and year- Number seventy seven out of a hundred, for the year 2007.]

So everybody would be very clear about this, every suit ordered in the the year would be numbered and dated.

1/100, 2006. 2/100, 2006... 85/100, 2006. And so on.
Then in 2007 the cycle begins again.

This is just an idea, but I'm very seriously condsidering it. Please let me know your thoughts, either in the comments or via e-mail. I would especially appreciate it if my existing customers would let me know what they think. Thank you.

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Posted by tom at February 18, 2006 10:34 AM

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Is there a book on Savile Row and is it currently available. Thanks

Posted by: Wilburn at May 30, 2006 4:48 AM

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