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January 13, 2005
Standard Opener
This is the standard opening letter I use. I contains most of the necessary initial information:
Dear Sir/Madame,Eh. It works.Thank you for giving me the time to introduce my bespoke tailoring service to you.
I do understand that initially hand tailoring may be of no interest to you, or you may already have a tailor which you are more than happy with, however I pray (excuse my hope of divine inducement) that I may tempt you to investigate further.
Although one of the youngest tailors on Savile Row I have over twenty years experience working at the highest level in hand tailoring, with most of my influence from my former company, Anderson & Sheppard. This “influence” is basically that I measure, then from a blank sheet, hand cut an individual pattern for you! (unlike most”tailors” who simply adjust a basic pattern near to your figure).Your clothes are then created through the various fitting stages to produce the perfect combination of soft, natural and very comfortable clothes with a distinct blend of aesthetics & your individual style.
Obviously I use only the finest materials sourced from London merchants and around the world, also the whole process is controlled by me, an extravagance not always afforded by larger companies.
As I choose not to be entirely based in London, this heretic status does give you the benefit of enabling me to charge on average 20% less than my competitors. This at least must take the sting out of the London congestion charge.
At this point your patience has probably worn thinner than the seat of the last suit you bought, so I’ll spare you the name dropping of customers and look forward to meeting you instead. You can meet me at either of my offices or if possible I will come to your home or office.
For more information please visit www.englishcut.com, or preferably telephone me personally [+44 (0) 1228 561 700] to discuss your tailoring needs, from a business suit to full evening wear.
Yours sincerely,
Tom Mahon.
Posted by tom at January 13, 2005 3:15 PM
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